Per Content Rules, 18 words that should banned – and what #ECM marketing terms do you think should be banned? (use #ecmbanned tag)

I’m a big fan of the MarketingProfs web site and am currently reading the book Content Rules by Ann Handley and C.C. Chapman. Content Rules is well worth reading for anyone who cares about web and social content. The book contains a list that caught my eye (and per the authors, was influenced by one of my favorite books from high school days , Strunk & White’s The Elements of Style). The list is 18 words or phrases that should be banned from marketing, sales, corporate communications, business schools, blogs, and boardrooms. (In the interests of true confession, I am personally not entirely innocent in the use of these words; but I will be now on.) Here are the 18… Impactful Leverage Learnings Synergy Revolutionary Email blast Proactive Drill down 30,000 feet Incentivizing Almost any word ending in -ize Solution Users Almost any word rooted in technology but applied to humans (e.g.,ping, bandwidth, offline) Previously good but now overused words (e.g., robust, granular, strategic, traction) Mashed together words (e.g., buy-in, mission-critical, best-of-breed) Silly phrases (e.g., “run it up the flagpole,” “eat our own dog food,” “out of pocket”) Offensive combo phrases (e.g., “brand Nazi,” “drinking the kool-aid”) Which got me…

You’re invited – September 8 – #AIIM #Socbiz Virtual Conference – #YouTube video invitation

The enclosed is a YouTube video invitation to our September 8 virtual conference. In case your reader or email does not embed video, here is the direct link – http://youtu.be/0EnLqTjlklM.

Looking for training organizations for new AIIM certification

We’re looking for organizations interested in being trainers for the upcoming AIIM Information certification. Background is in the presentation below. If the embed doesn’t show up in your reader, click directly on this link – http://www.slideshare.net/norwiz/new-information-certification. Those interested should contact Atle Skjekkeland. New Information Certification View more presentations from Atle Skjekkeland

#Palin Emails and the Stupidity Of Paper-Based Records Management for Digital Assets

Here was the lead story on the news this morning… “The Alaska governor’s office, which is handling the release, is distributing a total of 132 boxes on Friday and another 18 boxes on Monday to news outlets, several state offices and state legislators who requested them and paid the more than $700 copying fee for each set of documents.” OK, let me get this straight. The Alaska governor’s office is taking digital information and turning it into paper instead of just releasing the information in digital form. Sigh. So is it safe to assume then that the official record of these email communications is the paper version? Sigh. And also safe to assume that all the metadata associated with these communications is of no interest? Sigh. And to make things even nuttier, the Washington Post is reportedly looking for 100 volunteers to crowdsource finding juicy paper needles in this paper haystack. For information THAT WAS IN DIGITAL FORM TO BEGIN WITH. Sigh. As I have said many times in presentations, continuing to apply paper based assumptions to digital information that is further and further removed from paper is like asking a blacksmith to fix my sports car. Sigh. I wish…

Page 20 of 101« First...101819202122304050...Last »

Categories


Other sites you might enjoy: