What has happened to the old stodgy content management space? One way that I think you can measure the coolness of an industry is to look at who is doing the entertainment at industry functions (I know, frivolous, but stick with me). Let’s be honest for a minute about the kinds of bands one would see at ECM user conferences in recent years. Gladys Knight and the Pip (yes, there is sadly only one Pip left). Earth, Wind, and Fire. Fortunately for everyone concerned, at least no one booked Bachman Turner Overdrive despite the potential attractiveness of a “Taking Care of Business with ECM” theme. Well, judging by 2 recent user conferences I attended last month, the times they are a changin’ (OK, I realize this is a dated reference). I was lucky enough to go to Box’s Boxworks conference and IBM’s Information on Demand event. The bands? Third Eye Blind and train. Bands my kids like. Bands my kids have heard in concert. Clearly an inflection point. This ain’t your Father’s content management; content is cool again. I can’t think of two more different companies on the content spectrum than Box and IBM, and yet the coolness factor not…
Contact Us